In business since 1984, Sportscene Group Inc. operates Quebec’s leading chain of sports-themed resto-bars: La Cage aux Sports.

Enjoying a strong brand image built on Sport Gang, Fun concept, La Cage aux Sports consists of 50 outlets throughout Quebec serving more than six million customers each year. A total of 35 Cages are either wholly owned by the Company or operated as joint ventures, while the remaining 15 are franchises.

Some 2,500 employees work in the restaurants and at head office. La Cage aux Sports has built its business and financial success on a three-tiered strategy: a foodservice quality comparable to the best chains in its category; firstclass marketing focused on dynamic promotion of its trademark; and operational management practices that rank among the most efficient in the industry. In support of its branding strategy, the Company also carries out a number of ancillary activities focused on sports events.